Stop Selling Vanilla Ice Cream

One of the most common challenges many organizations face, especially in these economic times, is getting negotiated on price.  Often times it is because they do not have a clear differentiation in the markets they compete.  They are selling vanilla ice cream.

The creator of the Stop Selling Vanilla Ice Cream Movement, Steve Van Remortel is inspiring and educating business leaders on the profit-critical importance of business differentiation. His award-winning book Stop Selling Vanilla Ice Cream ® is an engaging and easy to read true client story. It provides leaders with his simple step-by-step planning process to create real differentiation for their company leading to unprecedented growth in sales and profitability. The Stop Selling Vanilla Ice Cream process simultaneously optimizes your strategy and talent that leads to individual, team and organizational performance breakthroughs.

The workshop or keynote will help you answer the most important strategic question for your business:  Why will a customer choose to do business with your company over a competitor?  As consumers, every day we make decisions to go to certain restaurants or stores because they provide something that we can’t get from any other company.  And in many cases we knowingly pay more for it.  If that is true, then why don’t we apply the same principles to our business?  An irony in life is that we spend time planning such things as a long weekend, family weddings and retirement but we don’t plan for the one thing that is going to fund all of those defining moments – your business.

Steve Van Remortel, SM Advisors, Inc.

The creator of the Stop Selling Vanilla Ice Cream Movement, Steve Van Remortel is inspiring and educating business leaders on the profit-critical importance of business differentiation. His award-winning book Stop Selling Vanilla Ice Cream is an engaging and easy to read true client story.  It provides leaders with his simple step-by-step planning process to create real differentiation for their company leading to consistent and significant increases in sales and profitability.  The Stop Selling Vanilla Ice Cream process focuses on creating individual, team and organizational performance breakthroughs via the optimization of strategy and talent.

Steve has spent his professional life in ownership and leadership in manufacturing, service and distribution companies as well as an advisor to hundreds of organizations.  As founder and chief strategist at SM Advisors, Inc., to date he has personally completed more than 1,000 planning sessions, across more than 350 different industries.

He earned undergraduate degrees in Marketing and Organizational Communications and an MBA in Strategic Management. Steve is a Certified Professional Behavioral Analyst (CPBA) in three behavioral sciences.

Steve is passionate about helping position business leaders, their families and their employees for long-term prosperity by providing this process they can implement into their organization to optimize its performance. In addition to writing, consulting and coaching, he speaks to leaders around the world, regarding his business passions in life: strategy & talent.  In other words, how to build the team to stop selling vanilla ice cream and experience unprecedented prosperity.  Remember, Those Who Plan – PROFIT! ®

Steve and his wife Lisa have four children and reside in Green Bay, Wisconsin where he was recently named Business Person of the Year.

And for the record, Steve’s favorite ice cream flavor is Chocolate Chip Cookie Dough.