Submitted by Ken Ivey, Living Water Digital, and member of The Chamber’s Marketing Advisory Committee
The 5 Most Important Components of Your “Google My Business” Listing
(This is the second installment of a three-part article series on marketing your business online with Google My Business.)
Your Google My Business listing can be one of the strongest marketing tools you have in your arsenal, as long as you know how to use it to its fullest potential. For that reason, it is important that you invest some time and energy into getting it just right, and from the get-go. Having a complete, accurate, and optimized Google My Business listing can mean the difference between reaping some major rewards from your Internet marketing efforts and going completely unnoticed. So, how do you make sure your Google My Business page is speaking well on behalf of your business? Here are five most important components of your Google My Business listing:
Keyword-rich business description. Your business description should be concise, informative, and easy to read and understand. However, it should also be optimized for search engine spiders, so that your listing sits as high in search engine rankings as possible. Do some thorough keyword research to find strong keyword phrases that can maximize your listing’s SEO, and then place those keywords strategically throughout your business description, being very careful not to cram them in nonsensically.
Accurate and thorough business information. You should take the time to fill in every single space when it comes to completing your business listing. Don’t leave anything blank, and be as concise and accurate as possible.
Photos and videos. Studies show that people surfing the web are more responsive to images than they are to plain text. Google My Business allows you to upload photos and videos. Take advantage of this by uploading the maximum allowed amount.
Positive customer reviews. Your Google My Business listing includes a customer review section. Encourage your satisfied customers to write a short testament about your business and ask them to post them on your Google My Business listing, for all to see. Side note: To see what people are saying about you right now, visitand enter your main business telephone number. If you have several locations, do it for each location.
Product and service keywords. As previously mentioned, keywords are important when completing your business description. However, you should also be specific about products and services you offer, and use strong keywords when describing them.
About the Author:
Ken Ivey, affectionately dubbed ‘the Web Czar’ by peers, has been helping businesses embrace technology for 30 years. Contact him at firstname.lastname@example.org or call (920) 645-2700.